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The call representative in this becomes a salesman. He or she needs to have strong communication skills along with strong pursuing skills. For tele-sales, communications and sales both need to have a strong impact on a person. The tone of the communication is maintained to be informative, persuasive, and advisory. The call representative or the tele-sales men or women needs to be friendly and supportive.

Telemarketing

Telemarketing on the other hand is solely based on increasing the reach of the product. However, it also considers converting more sales but it is the secondary motive on a fundamental level. Tele-marketing focuses on building leads while tele sales is focused on building sales. Telesales in call centers is an old concept.

In telemarketing, the agent does not necessarily create sales. But he or she focuses on creating new opportunities for sales. It can indirect as well as direct.

Concept of Telemarketing

As discussed above, it is about creating opportunities rather than creating sales. Telemarketers try to increase their brand reach and visibility through phone calls. Various organizations have separate call centers for the same purpose. The concept of telemarketing works on a few main criteria which are;

• The main focus of telemarketing is to create interest in the brand. This can be done by specifying the profitable characteristics or by mentioning the problem-solving aspects of the product or service.
• Next is one of the very crucial steps which is recognizing the leads for sales. Leads and sales can be two different entities if considered in different scenarios. That’s why it is worth mentioning that tele marketing creates leads while tele-sales creates sales.
• Next is extracting information from the current customers regarding the new trends. Any trend or hotspot wave can affect the product in various ways. So marketing also considers detecting the changes in the current market space of the brand. Telemarketing comes as an amazing tool for this purpose.
• Last but not least is extracting customer feedback. Along with it, providing new information to the people is also included in it.